STORY

The School of Hospitality Business Management (SHBM) at Washington State University (WSU) was celebrating its 75th Anniversary with one last formal anniversary gala in Seattle. I worked with the WSU Director of College Relations to create a printed commemorative program booklet and menu. The booklet included the historical story of the department, a listing of honored leadership and distinguished honorees, recognized sponsors, the department’s mission and objectives, and a listing of all the 75th Anniversary events that had taken place during the year. Inside the booklet, we crafted a complimentary two-sided insert containing an outline of the evening’s events on one side and a dinner menu on the reverse. Work was done remotely, within a short time frame, to successfully collaborate with School and committee stakeholders and print vendors to produce 600 digitally printed programs that adhered to WSU brand requirements.

CONTRIBUTIONS

Concept Development
Art Direction
Graphic Design and Production Layout
Media Sourcing
Content Editing
Print Management

A small stack of the 75th-anniversary dinner program booklets for the Washington State University’s (WSU) School of Hospitality Business Management (SHBM). The cover features the school’s anniversary logo, brand colors and type, and an image of the campus.

Anniversary gala program cover and inside pages.

Page spread showing a historical overview and timeline of the leadership of the SHBM program at WSU.

Page spread displaying a list of SHBM distinguished honorees, photos of the various components of the hospital industry, and a corporate recognition list of sponsors of the SHBM program.

Page spread with a list of anniversary committee members on one page and a list of anniversary-celebrating events and photos.

The front and back covers of the program. The back cover outlines the overall mission and objectives of SHBM.

Program inserts with the evening’s program details on one side and the dinner menu with wine pairings on the reverse.