STORY

Bluetooth is a wireless technology standard for exchanging data over short distances using short-wavelength UHF radio waves from fixed and mobile devices and personal area networks. It is found in a vast assortment of products such as mobile phones and tablets, wireless headsets and headphones, printers, computers, automobiles, and home entertainment systems, to name a few. Bluetooth has a large network of developers needing access to Bluetooth technology integration information for integrating Bluetooth tech into their products. I partnered with the Venture Arts agency’s Art Director, UX Designer, and Web Developer, to create conceptual mock-ups of a Bluetooth Developer Studio campaign splash page. The splash page would promote their integration offerings and provide an improved resource for developers to educate themselves and streamline the development of products with Bluetooth.

Contributions

  • Visual website design concepts

  • Art/photography sourcing

  • Brand element creation

Concept website home landing page for the Bluetooth Developer Studio. Image of a desktop showcasing a hero graphic, links to a video, and links to more information.
Home page concept 1 with a design that leans into photography both above and below the fold.
Home page concept 2 with a design that leans into using illustration below the fold for some page modules.