STORY
I was a Graphic Designer, Brand Manage, and Brand Support Specialist on the Microsoft Cloud brand team responsible for collaborating with, guiding, and supporting strategists, business owners, and other designers with tools, resources, and references to improve brand alignment, strategy, and marketing. I both led and had supporting roles in visual design-related branding projects, brand guidelines, brand assets, and style guidelines for Microsoft 365, Microsoft Office, Microsoft Security, Microsoft Teams, and Microsoft Viva brands.
Contributions
Cross-channel Collaboration, Brainstorming, and Strategy
Visual Design of Social Media Landing Pages, Social Media and Web Banners, E-Books, Emails, Flyers, Infographics, Swag Samples, Digital Presentations, Website Landing Pages, White Papers, and more.
Brand Guideline Development, Production, and Publishing
Project Management
Project Brand Reviews, Art Direction, and Messaging Support
Brand Troubleshooting and Escalations
Brand Training Documentation and Publishing
Asset Management
Internal Program Development
BRAND GUIDELINES
A cover page concept of the digital Microsoft 365 brand guideline featuring lifestyle photography.
A small sample of brand guideline pages featuring information on topics such as logo and app icon use, typography, color, grids, visual design composition, photography, icon and illustration use, messaging, and more. Guideline pages for original versions of the Microsoft Office brand guidelines were originally created in InDesign and then moved to PowerPoint. All other brand guidelines were created in PowerPoint.
A Microsoft 365 social media guideline page showing an overview of a product (OneDrive) and the standard channel branding elements on Twitter. These guidelines were crafted to help standardize all product pages across the Twitter platforms as well as Facebook, Instagram, LinkedIn, and YouTube.
Images of the various brand guideline covers including Microsoft Office, Microsoft 365, Microsoft Security, Microsoft Teams, and Microsoft Viva.
A landscape billboard/sign design showing use of the Microsoft 365 logo, typography, grid, and lifestyle photography.
A portrait billboard/sign design showing use of the Microsoft 365 logo, typography, grid, and lifestyle photography.
A sample billboard graphic developed for a partner branding guideline depicting one of the ways an approved partner (Contoso) could use the Microsoft 365 logo in a supporting role in their advertisements.
Digital Advertising Banners
Digital advertising banners and web banner concepts for Microsoft 365.
An advertising banner template created in Adobe XD showing grid alignment, layout options, different size banners, sectioning guides, standardized components, brand colors, minimum type sizes, and samples.
Sample of Pinterest social advertising banner concepts exploring the use of product icons, category labels, logo placement, information hierarchy, graphics, and brand photography.
Brand example concept focusing on phishing attacks.
Brand example concept focusing on Cloud workload protection solutions.
Microsoft Teams Certification Badges
Localized certification badge samples used in marketing certified devices and solutions. The badge kit included badges in nearly 40 localized languages, in 6 different styles: full color, bordered, borderless, black on white, white on black, and full color with a transparent background. The kit also included a digital usage guideline with visual samples and instructions.