Story

I partnered with an agency’s Art Director, UX Designer, and Web Developer, to craft new brand identity concepts and website visual design concepts promoting a coalition fighting for affordable and sustainable prescription drug prices for Oregon State.

CONTRIBUTIONS

  • Mood Boards

  • Visual Brand Identity Concepts

  • Logo Design

  • Website Visual Design and Redlines

  • Website Assets

  • Brand Color Concepts

  • Photography Selection

new logo with website visual styles inspirations

An image of chosen style board including an image of the logo (red pill bottle with gray and red text to left of the pill bottle), chosen color palette (blues, grays, with yellow and red accents), and samples of the types of photography to be used on

Website design concepts

Four different responsive website home page concepts for WordPress development exploring color usage, overlays, and layout options.

Four different responsive website home page concepts for WordPress development exploring color usage, overlays, and layout options.

Concept rending of the selected website home page.

Visual inspiration and photography sourcing

A collection of photographs organized in 5 different inspiration areas including: The Patient/Personal Element, Policy/Coalition, Cost/Buying Drugs, Abstract/Textures, and Oregon State

Some of the collected photographs organized in five different inspiration areas including: The Patient/Personal Element, Policy/Coalition, Cost/Buying Drugs, Abstract/Textures, and Oregon State.

Color and site imagery style inspiration concepts

Colors style sheet based on medical/pharma photos.

Color style sheet based on grassroots/Oregon State.

Color style sheet based on grassroots/Oregon State.

logo concepts

Selected logo symbol direction incorporating type and chosen colors. Colors are red and gray and symbols including either incorporating pill artwork or a pill/prescription bottle.

Logo symbol explorations incorporating type and chosen colors.

A collection of 18 illustration explorations for the logo symbol with most many focusing on various forms of pills, or medication bottles.

Logo symbol concept explorations using a single color to focus on form.

Selected Initial concepts with color

Logo concepts 1 and 2 adopting blues and grays inspired by found medical photography in the Concept 1 style board.
Logo concepts 1 and 2 adopting greens, grays, and black colors from the inspirational “Oregon” images for the Concept 2 style board
Style board for concept 1 showcasing medical photography and using colors with blues, grays, and yellow and red accents.
Style board for concept 2 showcasing greens, grays, and black colors based on found “Oregon” themed photography.

Initial simple logo concepts

Logo concepts ideas in two different formats and colors.
A collection of single color logo concepts