STORY

I was a Graphic Designer, Brand Manage, and Brand Support Specialist on the Microsoft Cloud brand team responsible for collaborating with, guiding, and supporting strategists, business owners, and other designers with tools, resources, and references to improve brand alignment, strategy, and marketing. I both led and had supporting roles in visual design-related branding projects, brand guidelines, brand assets, and style guidelines for Microsoft 365, Microsoft Office, Microsoft Security, Microsoft Teams, and Microsoft Viva brands.

Contributions

• Cross-channel Collaboration, Brainstorming, and Strategy

• Visual Design of Social Media Landing Pages, Social Media and Web Banners, E-Books, Emails, Flyers, Infographics, Swag Samples, Digital Presentations, Website Landing Pages, White Papers, and more.

• Brand Guideline Development, Production, and Publishing

• Project Management

• Project Brand Reviews, Art Direction, and Messaging Support

• Brand Troubleshooting and Escalations

• Brand Training Documentation and Publishing

• Asset Management

• Internal Program Development

Story

I partnered with an agency’s Art Director, UX Designer, and Web Developer, to craft new brand identity concepts and website visual design concepts promoting a coalition fighting for affordable and sustainable prescription drug prices for Oregon State.

CONTRIBUTIONS

• Mood Boards

• Visual Brand Identity Concepts

• Logo Design

• Website Visual Design and Redlines

• Website Assets

• Brand Color Concepts

• Photography Selection

STORY

FTSE Russell is a subsidiary of the London Stock Exchange Group (LSEG) that produces, maintains, licenses, and markets stock market indices. When the brand and division FTSE Russell was introduced, it needed to integrate all its branded documents, stationery, and templates from the indexing services of the FTSE index series and Russell index series into the new brand.

I worked as a freelance designer with an agency to support their efforts to create new branded printed and digital communications and stationery templates to solve new document needs and replace old document templates. I collaborated with other designers to produce branded design concepts and finalized digital and press-ready assets for seven global offices. For templates requiring localization, we create redlines for a third agency specializing in localization. Below is a sample collection of some of the projects.

Contributions

• Graphic design collaboration

• Microsoft and Adobe template creation

• PowerPoint presentations

• Print production

• Print sourcing and estimates

• Print vendor liaison and press checks

STORY

I was approached by the developer to design a logo for a new multi-use urban development project consisting of both small residential units and commercial retail space. The goal of the logo was to design a clean, custom identity for marketing and signage. Both the design of the building and the design of the logo were inspired by offset and vertical stacks of books. The stacked book concept was representational of both the multiple levels of the building and also of the students and young professionals at the nearby University of Washington growing their knowledge and skills.

Contributions

• Logo Design and production

• Color Studies

STORY

The Modern Finance initiative at Microsoft was developed to help internal teams and other businesses realize the various benefits of going through a digital transformation journey specific to finance. The program showcases how Microsoft’s finance teams have gone through their digital transformation journey to become more efficient, accurate, and profitable. Working closely with members of the Office of the CFO team, both remotely and in the office, we crafted and launched a new internal website, and made a wide array of digital and printed communications and templates to support the program. Projects included social network posts, e-books, digital and printed flyers, social and web banners, emails, white papers, and digital presentations.

Contributions

• Collaborative Brainstorming and Program Strategy

• Content Development

• Creative Direction

• Program Brand Integration

• SharePoint Website Visual Design Collaboration

• Digital Presentation, eBook, Email, and Digital Flyer templates

• Animated Executive-level Sales Presentations

• Infographic Design—Simplifying and visualizing complex technical subject matter for non-technical audiences

• Asset Management

STORY

The Venture Arts agency was approached by Microsoft to help produce printed and digital booklets that would be takeaways accompanying presentations to governments and enterprise BDMs. I worked with an agency Creative Directory, Microsoft Marketing leaders, a writer, and other graphic designers, to help create multiple custom marketing booklets for printed and digital presentations to government and enterprise leaders. The brochure featured below was for a presentation to the Minister of Happiness, Dubai.

Contributions

• Graphic design collaboration

• Image sourcing

• Photo retouching

• Adaptation of page designs from several designers into one branded package

• Digital and print production

• Print management

STORY

Bluetooth is a wireless technology standard for exchanging data over short distances using short-wavelength UHF radio waves from fixed and mobile devices and personal area networks. It is found in a vast assortment of products such as mobile phones and tablets, wireless headsets and headphones, printers, computers, automobiles, and home entertainment systems, to name a few. Bluetooth has a large network of developers needing access to Bluetooth technology integration information for integrating Bluetooth tech into their products. I partnered with the Venture Arts agency’s Art Director, UX Designer, and Web Developer, to create conceptual mock-ups of a Bluetooth Developer Studio campaign splash page. The splash page would promote their integration offerings and provide an improved resource for developers to educate themselves and streamline the development of products with Bluetooth.

Contributions

• Visual website design concepts

• Art/photography sourcing

• Brand element creation

Story

Zenith Effect is a start-up consulting firm with expertise in business and digital technology. They improve environments and leverage the power of the cloud to provide solutions to help businesses meet their goals. I designed a clean, custom logo relating the power and success of the word Zenith, meaning “the highest point or state on the celestial sphere,” or " the culmination.”

Contributions

• Logo Design and Production

• Basic Color and Logo Usage Guidance

• Business Stationery Concepts

STORY

The Seattle Wine Awards is the first and most comprehensive independent wine recognition program in Washington State. The program’s focus was to help maintain the highest standards of integrity in the tasting and evaluating of Washington wines. The goals for the Wine Awards were to:

• Provide a platform for wineries to compare their product to others in the industry,

• Provide consumers a guide for purchasing Washington wines

• Create a program that promoted Washington State as a great wine-producing region for local and international wine enthusiasts and professionals.

I worked on the Awards program from its inception to help it achieve over 1100 wine submissions each year, host multiple tasting events, and aided in elevating the awareness of the quality of Washington wines and wineries locally and internationally.

Contributions

• Logo Design

• Print and Digital Award, Marketing, and Event Communications Design

• Business Stationery Design

• Media Sourcing Assistance

• Print Coordination and Management

• Event Photography

STORY

The School of Hospitality Business Management (SHBM) at Washington State University (WSU) was celebrating its 75th Anniversary with one last formal anniversary gala in Seattle. I worked with the WSU Director of College Relations to create a printed commemorative program booklet and menu. The booklet included the historical story of the department, a listing of honored leadership and distinguished honorees, recognized sponsors, the department’s mission and objectives, and a listing of all the 75th Anniversary events that had taken place during the year. Inside the booklet, we crafted a complimentary two-sided insert containing an outline of the evening’s events on one side and a dinner menu on the reverse. Work was done remotely, within a short time frame, to successfully collaborate with School and committee stakeholders and print vendors to produce 600 digitally printed programs that adhered to WSU brand requirements.

CONTRIBUTIONS

• Concept Development

• Art Direction

• Graphic Design and Production Layout

• Media Sourcing

• Content Editing

• Print Management

Story

Zumiez is a specialty clothing store offering gear and attire for skaters, snowboarders, surfers, BMX/freestyle riders, motocross, and other individuals with similar active lifestyles. I create a responsive conceptual website home page incorporating active lifestyle imagery and summer fashion trends for retail sales. Themed web tile concepts were crafted to be used to drive both online and in-store seasonal promotions.

Contributions

• Visual Design Campaign Ideation

• Media Sourcing

STORY

The Rainier Club is one of the most distinguished private city clubs in the Pacific Northwest. The five-story historic brick mansion, centered in the heart of downtown Seattle, Washington, caters to its membership’s social and business needs and has many special interest groups that help plan over 200 events for the membership annually. Amenities of the Club include a health club, an elegant restaurant, a fireside bar, catering services, overnight rooms, a business center, and international reciprocal club privileges.

As a Graphic Designer, Website Designer, and Website Administrator, I was responsible for creative direction for all member-facing communications promoting all these business areas. I was a visual and written brand steward and led efforts to elaborate and refine the branding concepts and produce branding and writing style guides. I supported over eight administrative departments and sixteen business and social committees with marketing and communication needs. Below is a small selection of projects from my time at The Rainier Club.

Contributions

• Graphic Design and Creative Direction for Print and Digital/Web projects such as Presentations, eBooks, Email Campaigns, Mail Campaigns, Social Media, Newsletters, Event Promotion Postcards, Invitations, Flyers, Brochures, Branded Merchandise, Business Stationery, Restaurant and Bar Menus, Tradeshow Displays, Bound Books, Food and Beverage Labels, Signs and more.

• Branded Publications and Writing Style Guide

• Website Research, Planning, Content Development, Coordination, Wireframing, UX/UI, Art Direction, Administration, and Adoption Efforts

• In-house and Third-party Print Production and Management

• Project Management and Scheduling

• Vendor Production and Distribution Coordination

• Event and Marketing Photography

• Marketing Content Development, Writing, and Coordination Support

• Inventory, Supply, and Business Equipment Management

Story

The Rainier Club is a historically registered 1904 brick clubhouse in downtown Seattle, Washington, used by its membership and community for business and social functions—amongst other activities. The Rainier Club Heritage Society is a nonprofit organization that exists to help preserve the heritage, elegance, and vitality of the historic building as a landmark. The Society does this by providing targeted monies, beyond members’ annual capital and membership dues, for maintenance to enhance and improve the physical facilities and heritage of the Club. As part of the Heritage Society Fund and Foundation, I proudly helped secure roughly $1,000,000 in new donations during my tenure.

CONTRIBUTIONS

• Brand Development and Refinement

• Digital and Print Campaign Development, Writing, Editing, and Design Collaboration

• Photography

• Photo Restoration and Custom Modifications

• In-house Print Production and Distribution Coordination

• Vendor Print Management

• Targeted Mail and E-mail Campaigns Coordination

• Signage and Event Materials Design